TakeAPart: Philip Morris International in Mexico
Philip Morris International is Marketing Products to Kids in Mexico
Tobacco companies cannot stay in business unless kids get hooked on tobacco.
Governments must enact and enforce policies mandated by the World Health Organization Framework Convention on Tobacco Control to protect kids from the aggressive marketing tactics of tobacco companies. Share now to stop Big Tobacco from marketing to kids in Mexico!
Campaign for Tobacco-Free Kids in partnership with FIC Mexico
Why Tobacco companies market to kids
Referring to youth as “replacement smokers,” the world’s largest tobacco companies are targeting kids with special advertising and promotions, tobacco products designed to appeal to youth, and product placement near primary and secondary schools across the globe.
That’s because kids are more susceptible to cigarette advertising and marketing than adults. The vast majority of all smokers begin their addictive habit before they reach age 18, and almost nobody tries smoking for the first time after 18. In other words, if large numbers of kids did not try smoking and go on to become regular users, the tobacco companies eventually would not have enough adult customers to make staying in business worthwhile.
In Mexico, investigations into Philip Morris International efforts to market to kids have uncovered advertising and product placement immediately surrounding primary and secondary schools.
Fundación Interamericana del Corazón Argentina (FIC Argentina), Aliança de Controle do Tabagismo (ACT+ Brasil), Fundación Interamericana del Corazón México (FIC México) and Corporate Accountability International Colombia (CAI Colombia); "Health is not negotiable / 3rd Edition. Children targeted by Big Tobacco. An analysis of the advertising and display of tobacco products at points of sale in Latin America as a strategy to attract children and adolescents to tobacco use”; 2015.
Tobacco Company Quotes on Marketing to Kids
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