British American Tobacco cigarette brands were found in points of sale around primary and secondary schools in 86% of countries investigated.
Popular Japan Tobacco International cigarette brands, Camel, Mevius, Monte Carlo, and Winston, were observed in points of sale around schools in 25 countries investigated across Africa, Asia, Europe, and Latin America.
Imperial Tobacco cigarette brands were clearly visible from primary and secondary schools in 17 countries investigated.
Produced in partnership with the Institute for Global Tobacco Control at Johns Hopkins Bloomberg School of Public Health, this video documents the sweeping, on-the-ground surveillance process resulting in more than 19,500 observations of nearly identical, youth-targeted, point-of-sale (POS) advertising tactics near schools and playgrounds—and underscoring the opportunity for stronger laws and enforcement to protect kids worldwide.
In every country investigated, investigators found easy access to cigarettes from street vendors, retailers, mobile vendors, or kiosks immediately surrounding primary and secondary schools.
To ensure that their products are prominently displayed at retailers around schools, tobacco companies provided monetary incentives, marketing materials, and display cases to retailers.
Researchers investigating tobacco marketing at points of sale found a common trend in cigarette packs being displayed in ways that hid or obscured pictorial health warnings.
Cigarettes or cigarette advertising at children’s eye level was found in all countries investigated and tobacco products were often placed near sweets, snacks, or soda.
The tobacco industry acknowledges flavored tobacco products appeal primarily to younger consumers. Flavored tobacco products were sold or advertised around schools in 71% of countries investigated.
The availability of single cigarettes around schools makes it cheap and easy for school children to access tobacco. In a survey of school children (age 13-15) from over 40 countries, youth around the world reported recently purchasing single cigarettes, as high as 85% in some countries like Bangladesh.
Tobacco companies fight policy efforts to prevent them from advertising and selling near schools. The industry has aggressively opposed legislation in Pakistan, Senegal, Chile, Russia, and Uganda that specifically included provisions to ban the sale and advertising of tobacco products near schools.
Authored by experts from the Institute for Global Tobacco Control at Johns Hopkins Bloomberg School of Public Health and the Campaign for Tobacco-Free Kids.