Produced in partnership with the Institute for Global Tobacco Control at Johns Hopkins Bloomberg School of Public Health, this video documents the sweeping, on-the-ground surveillance process resulting in more than 19,500 observations of nearly identical, youth-targeted, point-of-sale (POS) advertising tactics near schools and playgrounds—and underscoring the opportunity for stronger laws and enforcement to protect kids worldwide.
In every country investigated, investigators found easy access to cigarettes from street vendors, retailers, mobile vendors, or kiosks immediately surrounding primary and secondary schools.
Authored by experts from the Institute for Global Tobacco Control at Johns Hopkins Bloomberg School of Public Health and the Campaign for Tobacco-Free Kids.
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