TakeAPart: Japan Tobacco International in Peru
Japan Tobacco International is Marketing Products to Kids in Peru
Tobacco companies cannot stay in business unless kids get hooked on tobacco.
Governments must enact and enforce policies mandated by the World Health Organization Framework Convention on Tobacco Control to protect kids from the aggressive marketing tactics of tobacco companies. Share now to stop Japan Tobacco International from marketing to kids in Peru!
How Japan Tobacco International Markets Products to Kids
Referring to youth as “replacement smokers”, the world’s largest tobacco companies are targeting kids with special advertising and promotions, tobacco products designed to appeal to youth, and product placement near primary and secondary schools across the globe.
That’s because kids are more susceptible to cigarette advertising and marketing than adults. The vast majority of all smokers begin their addictive habit before they reach age 18, and almost nobody tries smoking for the first time after 18. In other words, if large numbers of kids did not try smoking and go on to become regular users, the tobacco companies eventually would not have enough adult customers to make staying in business worthwhile.
In Peru, investigations into Japan Tobacco International efforts to market to kids have uncovered advertising and product placement immediately surrounding primary and secondary schools.
Institute for Global Tobacco Control. Technical Report on Tobacco Marketing at the Point of Sale in Lima, Peru: Product Display, Advertising, and Promotion around Secondary Schools. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health; March 2016.
Tobacco Company Quotes on Marketing to Kids
Tobacco Companies Cannot Survive Unless Kids Smoke
Institute for Global Tobacco Control. Technical Report on Flavored Cigarettes at the Point-of-Sale in Latin America: Availability and Marketing around Primary and Secondary Schools in Five Countries. Baltimore, MD: Johns Hopkins Bloomberg School of Public Health; June 2017.
Institute for Global Tobacco Control. Technical Report on Tobacco Marketing at the Point-of-Sale in Lima, Peru: A Follow-Up. Baltimore, MD. Johns Hopkins Bloomberg School of Public Health; April 2019.
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