TakeAPart: Philip Morris International in India
Philip Morris International's cigarette brands are being Marketed to Kids in India
Tobacco companies cannot stay in business unless kids get hooked on tobacco.
Governments must enact and enforce policies mandated by the World Health Organization Framework Convention on Tobacco Control to protect kids from the aggressive marketing tactics of tobacco companies. Share now to stop Philip Morris International’s cigarette brands from being marketed to kids in India!
Campaign for Tobacco-Free Kids in partnership with Consumer Voice and Voluntary Health Association of India
How Philip Morris International's Cigarette Brands are Marketed to Kids
Referring to youth as “replacement smokers”, the world’s largest tobacco companies are targeting kids with special advertising and promotions, tobacco products designed to appeal to youth, and product placement near primary and secondary schools across the globe.
That’s because kids are more susceptible to cigarette advertising and marketing than adults. The vast majority of all smokers begin their addictive habit before they reach age 18, and almost nobody tries smoking for the first time after 18. In other words, if large numbers of kids did not try smoking and go on to become regular users, the tobacco companies eventually would not have enough adult customers to make staying in business worthwhile.
In India, investigations of points of sale immediately surrounding primary and secondary schools uncovered advertising and product placement of Philip Morris International’s cigarette brands.
Learn about the movement and how you can TakeAPart