Go to Main Content

Happening Now:

hithesh52572111 joined the movement on

Bulemasyadi1 has retweeted about our movement!

5 supporters ❤ a post about the movement on

mozdic65 joined the movement on

ash_philippines joined the movement on

SheilaH1314 joined the movement on

GreenShield12 joined the movement on

Bulemasyadi1 has retweeted about our movement!

karim_ilham joined the movement on

RCILeaksOrg joined the movement on

GilsonVarginha joined the movement on

JulyAmamio joined the movement on

HariomDass4 joined the movement on

sumon_agri joined the movement on

Obasieminent joined the movement on

Ram_rezero44 joined the movement on

11 supporters ???????? our post on

PTiigah joined the movement on

AhmedAb66393969 joined the movement on

29 followers felt ???? by our post on

Bulemasyadi1 has retweeted about our movement!

TyreneCooper joined the movement on

DanKurgat joined the movement on

vickykunear joined the movement on

ConstanceCWill2 joined the movement on

keerthichandred joined the movement on

Kloe joined the movement on

wunbit joined the movement on

16 supporters ???????? our post on

arafat4486 joined the movement on

TakeAPartNow has retweeted about our movement!

ositecho joined the movement on

9605 supporters ???????? our post on

11200 supporters ???????? our post on

LynnTobin3 has retweeted about our movement!

ValentinGodMade has retweeted about our movement!

Suldaan43 joined the movement on

5 followers felt ???? by our post on

cdoug has retweeted about our movement!

Ayotund00947430 joined the movement on

YannickRomero joined the movement on

SatishV21391086 joined the movement on

9 people are ???? by our post on

19 people are ???? by our post on

pvmarquez1956 has retweeted about our movement!

Starbrowny1 joined the movement on

8 supporters ❤ a post about the movement on

TakeAPart: South Korea in Philip Morris International

Marketing to Kids

Tobacco companies cannot stay in business unless kids get hooked on tobacco.

Governments must enact and enforce policies mandated by the World Health Organization Framework Convention on Tobacco Control to protect kids from the aggressive marketing tactics of tobacco companies. Share now to stop Big Tobacco from marketing to kids.

Why Tobacco companies market to kids

Referring to youth as “replacement smokers,” the world’s largest tobacco companies are targeting kids with special advertising and promotions, tobacco products designed to appeal to youth, and product placement near primary and secondary schools across the globe.

That’s because kids are more susceptible to cigarette advertising and marketing than adults. The vast majority of all smokers begin their addictive habit before they reach age 18, and almost nobody tries smoking for the first time after 18. In other words, if large numbers of kids did not try smoking and go on to become regular users, the tobacco companies eventually would not have enough adult customers to make staying in business worthwhile.

Join the movement, spread the word.

TakeAPart now!

Learn about the movement and how you can TakeAPart

See all campaigns >>