TakeAPart: British American Tobacco in Pakistan
British American Tobacco is exploiting the COVID-19 crisis to sell its deadly products in Pakistan
Tobacco companies as well as tobacco and e-cigarette industry associations are shamefully exploiting the COVID-19 pandemic to boost corporate brands and to sell deadly products.
Tobacco companies will stop at nothing to sell more products, even if it means capitalizing on a pandemic. Never has it been more important for the public and policymakers to see the tobacco industry for what it is: an industry of death and disease. Make sure decision-makers and public health advocates know how British American Tobacco is exploiting the COVID-19 crisis to promote their products in Pakistan.
How British American Tobacco is exploiting the COVID-19 crisis
Since the COVID-19 crisis began, in many countries, the tobacco industry has been found to be using references to COVID-19 (explicitly mentioning the virus and/or using references such as “quarantine” or “stay at home”) to market their products.
Promotional campaigns have also been observed to offer free delivery and contest prizes that encourage sharing tobacco product marketing campaigns online.
Tobacco product promotional campaigns using COVID-19 references have been observed online, on social media, and through mobile text messages.
In Pakistan, evidence has been found showing British American Tobacco is exploiting the COVID-19 crisis for brand promotion of its products on social media.
The WHO Framework Convention on Tobacco Control defines the policies needed to drastically reduce the devastating global burden of tobacco use. These policies include bans on tobacco advertising, promotion and sponsorship that would help address tobacco industry efforts to capitalize on today’s COVID-19 pandemic.
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