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TakeAPart: Philip Morris International in Switzerland

Philip Morris International is Advertising on Social Media in Switzerland

Tobacco companies are secretly paying social media influencers to flood your newsfeed with images of their tobacco products.

Governments must enact and enforce policies mandated by the World Health Organization Framework Convention on Tobacco Control to protect kids from the aggressive marketing tactics of tobacco companies. Share now to stop Philip Morris International’s covert social media advertising campaign!

How Philip Morris International advertises on social media

Around the world, Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Brands are allegedly subverting tobacco advertising laws, flying under the radar of government regulators and abusing the policies of social media platforms to market cigarettes to youth. It’s all part of a deceptive strategy to addict the next generation.

Investigations uncovered social media advertising campaigns from Philip Morris International reaching millions online, including in Switzerland.

For more information download our report: click here

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