Take A Part supports proven policies to reduce global tobacco use. We stand against the tobacco industry as it targets the world’s most vulnerable people in its quest to profit from tobacco-caused death and disease.

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Take Action

A project by the Campaign for Tobacco-Free Kids.

Activity Monitoring

Help report on the activities of the Foundation for a Smoke-free World

Philip Morris International – the giant tobacco company – announced in September 2017 that it had established the Foundation for a Smoke-Free World, with funding of $80 million per year over the next 12 years. This foundation is part of Philip Morris’s campaign to portray itself as part of the solution to the global tobacco epidemic, which kills more than 7 million people worldwide each year.


Help monitor the activities of Philip Morris’s newest front group. If you've been contacted by the PMI-funded foundation or have information to share on events, correspondence or publications, please complete the anonymous survey.

Crowdsourcing Action

Help monitor new tobacco products like e-cigarettes and heated tobacco

Over the last few years, a number of new tobacco products - including e-cigarettes like British American Tobacco’s “Glo” and Pax Labs “JUUL” and heated tobacco products like Philip Morris International’s “IQOS” - have been introduced to markets around the world, some with little to no review from national health regulators. If you’ve seen these products in advertisements or for sale in your area, we need your help.


Follow this link to provide more information on e-cigarette and heated tobacco product availability, displays, and advertising in your community.

Crowdsourcing Action

Help report tobacco sales and advertising near schools

The world's largest tobacco companies are targeting kids with advertising, promotions, and sales around primary and secondary schools across the globe.


We have developed a mobile phone app that allows you to give us detailed accounts of your sightings in real time. It's simple - download the app, read the guide, and submit data on tobacco companies targeting children near schools.